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Miami, FL – February 3, 2025
The Wellness & Longevity CHOICE Awards are proud to announce the finalists for the 2025 program, recognising cutting-edge products and technologies that are revolutionising beauty, wellness, and overall well-being. Winners will be revealed during the prestigious INNOCOS Longevity Summit in Miami, February 23-25, 2025.
The Wellness & Longevity CHOICE Awards celebrate innovation at the intersection of beauty, wellness, and technology. These awards honour products and solutions that showcase exceptional advancements in science, sustainability, and user experience—transforming the industry and empowering consumers to live healthier, happier, and longer lives.
"The Wellness & Longevity CHOICE Awards aim to spotlight the most innovative and impactful products that push boundaries in this exciting space," said Iryna Kremin, Founder of INNOCOS. "These finalists truly represent the best of beauty, wellness, and technology—delivering real results and setting new industry standards."
Evaluation Criteria
An esteemed panel of judges meticulously evaluated each entry based on:
- Effectiveness
- Innovation
- Sustainability
- Safety
- User Experience
- Overall Impact on Health and Wellbeing
2025 Finalist Categories and Highlights
Skin Health & Longevity
- Allies of Skin, Multi Peptides & GF Advanced Lifting Serum
- Dr Diamond Metacine, InstaFacial® Collection
- Margy's Monte Carlo, Luminance Elixir Botolift (InSkin Intensiv Booster)
- Medi Lift, Needle Lift Signature Cream
- Natura Cosmetics, Natura Chronos Crema Antiseñales Fortalecimiento y Nutrición 80+
- System Skin, All-In-One Multi-Action Night Solution
Skin Diagnostic Technology
- Evelab Insight, Eve V
- Nomige, DNA-based personalised skincare routine
- Revieve, AI Skincare Advisor
Skin Repair
- Ayuna NEED-LE
- Dr Diamond's Metacine, InstaFacial® Collection
- Erno Laszlo, Phelityl™ Reviving Cream
- Natura Cosmetics, Natura Chronos Crema Antiseñales Fortalecimiento y Nutrición 80+
SPF Formulation
- Ayuna Velo [C]
- Ayuna Velo [X]
- Nomige, High protection sunscreen SPF50
Women's Health
- CO2Lift, CO2LiftV Vulva Vaginal Regeneration Gel
- LYMA, THE LYMA SUPPLEMENT
- Rebalance Health, The Hot Flash System
Beauty from Within
- Avea Life AG, Collagen Activator
- Biow Antiox Pro
- NOVOS, NOVOS Core
- Ritual, HyaCera™
Cellular Energy & Vitality
- BioLumen, Monch Monch
- Biow, Biow Antiox Pro
- Sybil Wellness, Longevity 1 and 2+3
- Wonder:feel®, YoungrTM NMN
Longevity Ingredient
- Dsm-Firmenich, ETERWELL™ YOUTH
- Skin Regimen, Longevity ComplexTM
- Sybil Wellness, Longevity 1 and 2+3
- Symrise, SymVital® AR
Mental Wellness
- Adoratherapy, Chakra Boost Discovery Kit of 7 Mini Roll on Perfumes
- Avea Life AG, Biomind
- Peter Hess (Hess Sound), Premium Sound Self-Care Set
Sleep Support
- Biow, Biow Antiox Pro
- Sybil Wellness, Longevity 1 and 2+3
Home Test Kits
- Epigee Biological Age Test Kit
- L'évive Labs, DNA & Epigenetics Longevity Launch Pad
- Nomige, DNA-based personalised skincare routine
- NOVOS, NOVOS Age
Physical Recovery and Performance
- Biow, Biow Antiox Pro
- Lumaflex, Lumaflex Body Pro
Gut Brain Axis
- Avea Life AG, Biomind
- BioLumen, Monch Monch
- CeraThrive, The CERA System
Metabolism Booster
- Auro Wellness, Glutaryl
- BioLumen, Monch Monch
- Veracity, Metabolism Ignite
Oral Care
- OSSA Oral Care, Citrus Blossom DUO
Beauty Tools
- TEMPRASTONES | EYE by Aurox
- LUNAESCENT, Touch-Free Skincare Applicator/Massager
Care Makeup
- M2U NYC, Everyday Volumizing + Lengthening Tubing Mascara
Beauty For Longevity (brand)
- Auro Wellness
- Avea Life
- Biow
- LYMA