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Nov. 19, 2024 /Glossy/
The 2024 Glossy Beauty Awards showcase leaders in this incredibly competitive industry, particularly those meeting consumers’ desire for accessible luxury, clean beauty, and personalized and tech-driven experiences.
Accessible luxury and clean beauty are at the heart of GoodCleanGoop, a diffusion line that earned Goop a nomination for Best Brand or Sub-Brand Launch Campaign. Items are priced between $14.99-$29.99 and distributed through major retailers including Target and Amazon. In support of the launch in October 2023, the campaign leveraged innovative tactics to drive awareness and sales — including mobile billboards, direct mail campaigns, in-store sampling and experiential customer-led events — while maintaining consistent messaging. The line’s accessibility reinforces Goop’s reputation for delivering luxury-quality products that are both effective and ethical while marking a significant step in the evolution of clean beauty.
L’Oréal Paris earned a nomination in the Best Use of Emerging Technology category for Beauty Genius, a virtual beauty assistant providing consumers with instant, personalized beauty advice. Powered by generative AI and supported by advanced tools including predictive AI, augmented reality, computer vision and color science, Beauty Genius analyzes data ranging from user-provided information to high-tech selfies to assess more than 10 skin parameters. Beauty Genius, which is free via the L’Oréal Paris website, offers a user-friendly and accessible interface, including for those relying on screen readers or needing enhanced color contrast.
In the new Skin-Care Brand of the Year category, the finalists include Hailey Bieber’s Rhode. Since its launch in 2022, Rhode has established itself as a trailblazer in the skin-care and beauty industry, driven by its founder’s vision of curated, high-performance essentials. This year, Rhode’s notable product launches included Pocket Blush, a cream blush infused with hydrating peptides and tamanu oil, and the Lip Case, which is designed to hold the brand’s Peptide Lip Treatments and Tint. Pocket Blush sold 34 units per second in its first hour and drew more than 6,000 visitors to its New York City pop-up. The Lip Case, meanwhile, sold out in minutes and garnered more than 300,000 waitlist sign-ups.
Stay tuned for the reveal of this year’s winners. In the meantime, check out the full shortlist below.
Beauty Brand of the Year
Color Wow
Dove 20 Years Changing Beauty
e.l.f. Beauty
Olive & June
Saie
Vacation®
Beauty CEO of the Year – NEW
Amy Liu, Tower 28 Beauty
Arnaud Plas – CEO and Co-Founder of Prose
Bubble Skincare – How Shai Eisenman Disrupted Skincare
Carina Chaz, Founder/CEO of DedCool
Leslie Ann Hall, Iced Media’s Social Commerce Trailblazer
Sonika Malhotra of MAKE UP FOR EVER
Tarang Amin, CEO of e.l.f. Beauty
Beauty Founder of the Year
Cassandra Morales Thurswell — Founder & CEO of Kitsch
Chelsea Riggs, amika CEO
Jennifer Yen, Founder & CEO of pūrlisse, YENSA and JooY
Kat Burki, Founder and CEO, Kat Burki
Laney Crowell, Saie
Sarah Gibson Tuttle Founder/CEO of Olive & June
Sheena Zadeh – Kosas
Beauty Marketer of the Year – NEW
Aila Morin — MERIT
Dana Paolucci, PR & Influencer Marketing Dove North America
Kory Marchisotto, CMO of e.l.f. Beauty
Lauren Ratner, President & Chief Brand Officer at rhode
Leslie Ann Hall, Iced Media’s Social Commerce Trailblazer
Lori Singer, President, Parlux Ltd
Best Beauty Event
Byrdie Beauty Lab 2024
Henry Rose: Educating Consumers on Ingredient Transparency
IPSY – The IPSIES: 2024 Beauty & Creator Awards
MAKE UP FOR EVER 40th Anniversary Influencer Party
Maybelline New York’s Summer Carnival
Sally Beauty – bondbar Fashion Week Hair Repair Station
Best Brand Collaboration
Benefit x Scrub Daddy: A POREfessional Collaboration
Burt’s Bees x Hidden Valley Ranch Limited-Edition Lip Balm
Clairol x Glamsquad – Clairol House Calls
MAC Cosmetics National Lipstick Day Lip Combos
Oak Essentials Wellness Club x Jenni Kayne Farmhouse
Olive & June x Colleen Hoover Collaboration
Best Brand or Sub-Brand Launch Campaign
Clairol x Glamsquad – Clairol House Calls
Cover FX Relaunch – Paris Jackson Grammy’s Glam
Exoceuticals® & Dr. Nicole Martin Transform Exosome Skincare
good.clean.goop
K18 x Simone Biles
Opal by Opalescence At-Home Teeth Whitening
Best Breakthrough Beauty Startup
ciele Cosmetics
Filterbaby, The Most Powerful, Sustainable Water Filtration
Mother Science Bringing a Novel Ingredient to Market
Noteworthy – The First-of-its-Kind Fragrance Company
Pro Lash: Redefining Beauty, Winning Innovation
Tilt
Best Breakthrough Wellness Startup
alice mushrooms
Bushbalm Skincare: The Bikini Line Experts
Glowbar
Luna Daily: Best Wellness Startup
Mad Rabbit
Wellbel: Hair Supplements that TRULY DELIVER.
Best Category Launch
Beekman 1802 – Best Category Launch, BioMilk
Foria – Launch of Vibrance Product Line
Heat Healer – Wearable Wellness Collection with the Activated Lymphatic Onesie
Olive & June Gel Polish
Pro Lash Changes Everything: Leading a New Beauty Movement
Rare Beauty’s Find Comfort Body Care Launch
Best CSR Initiative
Botanicary – Chef Founded Farm-to-Skin Apothecary
M.A.C Cosmetics – VIVA GLAM
Naturopathica Oncology Care Program
Rare Beauty’s Make A Good Call Campaign
Best Custom Beauty Brand
Function of Beauty
Lip Lab Customizes Lip Color Across The US
OurX: Personalized Platform for Textured Hair
Prose – Custom Skin and Hair Care
PROVEN innovates skincare with AI, expands with Noteworthy
The Hair Lab by Strands – Customized Haircare
Best E-Commerce Experience
1r Agency x Westman Atelier
1r Agency x WYN BEAUTY
Envision Horizons and Kopari: Amazon Suncare Disruption
Fashion Fair x Hue – Authentic UGC that Drives Conversion
Stella Rising & jane iredale: Building the Future of Beauty
S’YOUNG International x Lord&Berry
Best Multi-Platform Campaign
“Cosmetic Criminals” – e.l.f. Cosmetics & Movers+Shakers
Future & Aveda: Who What Wear – The Curl Power Issue
MAC Cosmetics My MACStack Campgin
OSEA Turns Back the Clocks with Leap Year Campaign
Stella Rising & DDG: Scaling with Brand-formance
Stella Rising & Laneige: Launching Bouncy & Firm
Best Product Launch Campaign
Beekman 1802 – Mushroom Milk
EltaMD
Gisou – Honey Infused Tinted Lip Oil
MAKE UP FOR EVER Artist Color Pencil Extreme Launch
NYX Professional Makeup Duck Plump Big Game Campaign
The INKEY List – Launch of Bio-Active Ceramide Moisturizer
Best Sustainability Initiative
ATTITUDE
Botanicary – Chef Founded Farm-to-Skin Apothecary
Farmacy Beauty
Hairstory – Raising the Standard for Sustainable Beauty
KORRES Recycle Lab
Le Prunier
Best TikTok Shop Activation – NEW
Dieux Skin Flips the Script on TikTok Shop with Iced Media
e.l.f. Cosmetics x Movers+Shakers
MAËLYS ‘GET-DREAMY with US’ TikTok Shop Activation
Neutrogena’s TikTok Shop Exclusive with Iced Media
Paris Hilton Fragrances TikTok Shop Launch Campaign
The Beachwaver Co.
Best Use of Emerging Technology
L’Oréal Paris – Launch of Beauty Genius
LUUM Precision Lash – First Lash Extension Tech Using A.I.
MYAVANA – AI-Powered Hair Care
Stella Rising & L’Occitane: AI and HI to Drive Search Growth
SumaNurica
Best Use of Technology
Giorgio Armani – Meta Profiler
GlossWire
HigherDOSE, Red Light Hat
Lancôme Renergie Nano-Resurfacer | 400 booster
Slate Rechargeable 3-in-1 Electric Flosser
The Learning Lab, The Leader in Fashion Retail Training
Best Use of TikTok
eos Lotion Lock Campaign
Fulton & Roark’s Calle Ocho Extrait de Parfum
LYS Beauty – TikTok Shop Launch Post-Internet Virality
MAC Studio Radiance Serum-Powered Foundation, Owning Glow
Patrick Ta Beauty – Blush Finder TikTok Filter
Seen Group
Clean Beauty Brand of the Year
Davids Natural Toothpaste
goop Beauty
Jillian Dempsey
Kosas
LAWLESS Beauty
Oak Essentials
Fragrance Brand of the Year – NEW
Abel Fragrance
DedCool
Diptyque Paris
Future Society
Initio Parfums Privés – Leads Experiential Luxury Fragrance
NOYZ
Orebella
Hair-Care Brand of the Year
Arey
Aunt Jackie’s Curls and Coils
Cécred
Gisou – Honey Infused Hair Care Line
Kitsch — The Innovative Beauty Disruptor
MONDAY Haircare
RŌZ
Inclusive Brand of the Year
amika
AppleDoll Cosmetics
CAY SKIN by Winnie Harlow
Dove Code My Crown
Pattern Beauty
UltraClear
Lip Brand of the Year – NEW
MAKE UP FOR EVER Artist Color Pencil Extreme
MesoLyft Skincare
Polite Society Launch of B.I.G. Mouth Lip Plumping Oil Gloss
VEDI Beauty
Makeup Brand of the Year
DKC & MAC Cosmetics
Flower Knows
LAWLESS Beauty
REFY
Men’s Beauty Brand of the Year
AXE Body Spray Launches Black Vanilla
Enhanse
PAPATUI
Most Engaged Brand Community
amika
Bubble Skincare – The Success Of True Brand Community
eos Products
Saie – Community Means You Saie It, We Create It
Skinfix
Ulta Beauty Rewards: Engaging Every Beauty Enthusiast
Short Form Beauty Video of the Year
Dove “The Code”
Judge Beauty x Glossy
K18 x Simone Biles
Skin-Care Brand of the Year – NEW
Dove
Dr. Diamond’s Metacine
Eighth Day
EltaMD
rhode
Supergoop! – Disrupting the Skincare Industry Through SPF
Wellness Brand of the Year
Flamingo
Kourtney Kardashian’s Lemme
NuFACE Microcurrent Toning Devices & Skincare
Perelel
Rebalance Health
Sakara
Therabody – TheraFace Depuffing Wand